The tennis star just released her signature kicks in a new colorway.
Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Comfort Dress Shoes For Women
Coco Gauff has been a force to be reckoned with during her first two matches of the 2024 Australian Open, and her new CG1 tennis shoes from New Balance that she's sporting on the court are equally as bold and full of energy.
Inspired by the lively and historic tennis event in Melbourne, Coco's new colorway embodies a nostalgic yet modern tone with shades of blue, yellow, and red on a sea salt-colored background, all while keeping the 19-year-old's fun and unique style intact. The shoes retail for $170 on NewBalance.com and come in standard and wide width options.
The pro's tennis shoes are made with speedy performance in mind, thanks to the FuelCell midsole that is "meant to deliver a propulsive feel in a player's lateral footwork," according to a New Balance press release. The kicks also feature "Energy Arc technology" that is "designed to increase stored energy to deliver a higher amount of total energy returned," per the press release.
Coco’s first signature shoe, the classic CG1, debuted in July 2022 with two colorways, Pompey and DigiCoco, just ahead of the U.S. Open. The tennis shoe was designed with "90’s inspired silhouette" influenced by basketball shoes, according to New Balance. "The Coco CG1 is a vintage looking shoe with a modern twist," Coco said in a press release announcing the new colorway.
"We’re thrilled to introduce Coco’s signature shoe and are so passionate about what it represents for her and her fans around the world,” Evan Zeder, New Balance Head of Tennis Sports Marketing, said in a press release. “...Coco has always been focused on her play, but also being true to herself and her drive for success goes far beyond the tennis court.”
Coco was very involved throughout the entire design process, Harry Champion, New Balance tennis product manager, told Forbes, and the New Balance team created her new shoes and match outfits to match her vision.
The tennis star also shared that she loved working with the New Balance team on this new colorway in a statement. “The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1,” Coco said. “I signed with New Balance at such a young age, and I am so excited to know that I will continue to work with them for a long time into the future!”
When creating Coco's entire tennis full kit, New Balance "wanted to energize her with a confident look on court for her to look and feel great," Jane Park, New Balance apparel designer, told Forbes. The purpose of the look was to show how much the athlete has grown as a player and with the brand.
Wishing Coco all the best as she continues on to the third round of the Australian Open, with fresh kicks in tow!
Sydney is a freelance writer in the beauty, lifestyle, and wellness space. She has written for multiple publications throughout her career, including InStyle, Architectural Digest, Glamour, and Elle, in addition to a copywriting for a handful of beauty and wellness brands.
Here's When You Start Seeing Results From Workouts
Here's How Long Your Workout Needs To Be
See HBO's 'The Unbreakable Tatiana Suarez' Trailer
Is Walking Good Exercise? A Trainer Breaks It Down
The 16 Best Upper Body Exercises You Can Do
These Are The Yoga Mats Teachers Love And Use
See The Best Foldable Treadmills For Small Spaces
Serena Williams Does Pilates Wearing Baby Gear
Best Moisture-Wicking Underwear To Keep You Dry
Kelly Ripa Is 'Strong AF' Doing Pushups On Insta
The 16 Best Exercises To Torch Your Inner Thighs
Olympic Figure Skater Does Intense Workout On IG
A Part of Hearst Digital Media
We may earn commission from links on this page, but we only recommend products we back.
Unparallel Climbing Shoes ©2024 Hearst Magazine Media, Inc. All Rights Reserved.